Wurl - head office Palo Alto, California - provides Content Companies and Streamers with a suite of global connected television (CTV) programming services and technologies. Wurl’s video distribution and advertising services are the industry benchmark, reaching over 300 million connected TVs and delivering hundreds of millions of hours of TV viewing and millions of targeted ads. Wurl has launched over 1200 FAST channels more than 50 countries to date and is the market leader in driving revenue per hours of viewing. The Wurl rebrand exercise is aimed at visually positioning Wurl as the technology leader in the global CTV space. In it’s most simple description, the ‘w’ in ‘wurl’ becomes a built-in monogram that brings together ‘television’ and ‘technology’. This visual expression of the brand mark takes full advantage of the brand attitude to take ownership of the visual assets that are associated with television (RGB plasma cell), and thereby claiming our position as the authority.
